Friday, 12 July 2013


Mike Lazaridis - Founder and former co-CEO of BlackBerry

The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. The name BlackBerry was coined by the marketing company Lexicon Branding. The name was chosen due to the resemblance of the keyboard's buttons to that of the drupelets that compose the blackberry fruit.

In 2003, the more commonly known smartphone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services. It is an example of a convergent device. The original BlackBerry devices, the RIM 850 and 857, used the DataTAC network.

BlackBerry first made headway in the marketplace by concentrating on email. RIM currently offers BlackBerry email service to non-BlackBerry devices, such as the Palm Treo, through its BlackBerry Connect software.

The original BlackBerry device had a monochrome display, but all current models have color displays. All models, except for the Storm series, the all-touch Torch 9850/9860 and the Curve 9380 had a built-in QWERTY keyboard, optimized for "thumbing", the use of only the thumbs to type. The Storm 1 and Storm 2 include a SureType keypad for typing. Originally, system navigation was achieved with the use of a scroll wheel mounted on the right side of phones prior to the 8700. The trackwheel was replaced by the trackball with the introduction of the Pearl series which allowed 4-way scrolling. The trackball was replaced by the optical trackpad with the introduction of the Curve 8500 series. Models made to use iDEN networks such as Nextel and Mike also incorporate a push-to-talk (PTT) feature, similar to a two-way radio.

On 30 January, the Z10 and Q10 smartphones were officially announced. Both make use of touch screens-the Z10 is all-touch and the Q10 uses a keyboard and a touchscreen.

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